Local Services Marketing Agency | Very Based Marketing

I'm going to be blunt with you.

Right now—this exact moment while you're reading this sentence—someone in your area just pulled out their phone and searched Google or ChatGPT for exactly what you do.

They didn't call you.

They called your competitor.

Not because your competitor does better work. They probably don't. Not because they're more qualified. They're not.

They got the job because they showed up first on Google.

And you didn't even know it happened. You never will.

Stop and Think About This:

You know that quiet Tuesday afternoon last week when you were hoping the phone would ring? It didn't ring because someone was actively choosing NOT to call you. They were choosing your competitor instead. While you sat there wondering where the next job was coming from.

Here's What This Is Costing You

Let's do some simple math that's going to make your stomach turn.

Say you're missing just 3 customers per month because people can't find you online.

Just three. That's one per week.

If your average job is $2,000...

$72,000

That's what you're losing this year.
To people who aren't better than you.

That's a new truck. An epic family vacation. Your kid's college fund. The kitchen remodel your wife has been asking you about for two years.

Gone. Into someone else's pocket.

And here's what kills me: You're probably really good at what you do.

Your customers say great things about you. They refer their friends. When they need you again, they call you back. You show up, do quality work, charge a fair price.

But new customers? The ones searching right now, cash in the bank, problem that needs solving TODAY? They don't know you exist.

Why This Keeps Happening

You already know your website isn't working.

Maybe you spent $2,000 on it three years ago. The web designer promised it would "drive traffic." It looks nice. And it just... sits there.

Or maybe you listened to a sales rep from Google (big mistake!) and started running Google ads. $2,000 gone. Nothing to show for it except a few clicks and zero jobs.

Or you hired a local marketing agency. They send you monthly reports full of impressive-sounding numbers. "Your impressions are up 47%!" Great. But the money isn't coming in like it needs to.

Meanwhile:

That guy down the street—you know the one—who does half the quality work you do? Who shows up late? Who you KNOW cuts corners?

He's booked solid for months.

How? His website looks like it was built in 2003. But when someone Googles your service, his name shows up first.

That's not good for you.

But it IS fixable.

What Actually Works for Businesses like Yours

After working with dozens of local service businesses, I've seen what moves the needle and what's just noise.

Here's the truth most agencies won't tell you:

You don't need a fancy website. You need one that shows up in search results and makes it dead simple for customers to call you.

You don't need to be on every social media platform. You need to dominate the local searches that bring in customers who are ready to hire someone THIS WEEK.

You don't need "brand awareness." You need your phone to ring with qualified leads who have money and a problem you can solve.

That's it. That's what we fix.

Specifically, Here's What We Do:

Build websites that convert. Mobile-friendly, fast, optimized for local search. No unnecessary features. Just a site that turns visitors into customers.
Get you found locally. When someone searches for your service in your area, you should be at the top. We make that happen through local SEO, Google Business optimization, and getting people to link to you.
Run ads that don't waste money. Most businesses burn cash on Google Ads because they're targeting wrong or sending people to pages that don't convert. We fix that.
Report in plain English. No vague metrics. Just: "Here's how many new leads you got this month and here's what we're doing next."

No jargon. No 12-month contracts. No BS.

How we are different from local marketing companies

Most marketing agencies are built to look busy. They'll dazzle you with PowerPoints and charge you $5k+/month for work that doesn't move your business forward.

First, we only work with local service businesses. Plumbers, electricians, contractors, lawyers, dentists, landscapers. People who need more leads and phone calls, not "brand positioning" and social media posts.

What Most Agencies Say:

"We increased your impressions by 47%!"

What We Say:

"You got 12 new customers this month. Here's how."

What Most Agencies Require:

12-month contracts, setup fees, onboarding charges

What We Require:

We try to avoid long-term contracts that lock you in. If we're not delivering, you leave. Simple.

We aim to earn your business every single month.

Who's Writing This Letter

My name is Luke Thomas.

I grew up in a blue-collar family. My dad worked at General Electric for 30 years. I know what it's like to work hard for your money. I spent summers pushing a lawn mower, digging holes, and visiting job sites with my dad.

I started building websites for local businesses back in high school. I learned digital marketing—not from textbooks, but from necessity. Working with local service businesses who needed customers walking through their door, not vanity metrics in a fancy report.

I spent the last 15 years working in tech. Most recently, I was the Director of New Products at Zapier, where I built AI products for an automation platform used by 300,000+ small businesses just like yours.

But here's what actually matters:

I've seen what works and what doesn't. I've watched small businesses—good people doing great work—waste thousands on agencies that don't deliver. Agencies that care more about their retainer than your results.

And I've helped businesses just like yours get more customers. Without the BS. Without the jargon. Without the nonsense.

I built Very Based Marketing because I was tired of seeing hardworking business owners get taken advantage of by marketing companies who don't care about results.

You deserve better. And I know how to deliver it.

What Makes Me Different

There are thousands of marketing agencies out there.

Here's why I'm not like them:

I Only Do Local Service Business Marketing

I'm not trying to work with everyone.

I don't do e-commerce. I don't do influence marketing, personal branding, or any other marketing that doesn't actually get you leads and phone calls.

I only work with local service businesses.

This isn't a side focus. It's not one of the things I do. It's the ONLY thing I do.

What this means for you: Everything I build, every strategy I recommend, every dollar you spend is optimized for one thing—getting local customers through your door.

My Pricing Is Designed to Reduce Your Risk

Most agencies want $5,000 upfront for a website.

Before you've made a single dollar from it. Before you know if it works. Before they've proven anything.

That immediately puts you in a cashflow bind, especially if you're just getting up and running.

My packages are built to give you the most bang for your buck without breaking the bank.

I don't lock you into long contracts. I don't sell you stuff you don't need. And I sure don't charge you thousands just to get started.

You get what moves the needle. Nothing more, nothing less. When you're ready to scale up, we'll talk. Until then, you're not paying for services that don't make you money.

My Services Grow With You

Starting out? We'll focus on the basics: a solid website and getting you found locally.

Ready to dominate your market? We'll layer on Google Ads, build more pages on your website, and focus on turning more visitors into leads.

You're not stuck in a one-size-fits-all package. As your business grows, your marketing grows with it. Simple as that.

I Handle Marketing So You Don't Have To

You became a plumber (or contractor, or lawyer, or whatever you do) because you're good at it.

Not because you want to spend nights and weekends figuring out internet advertising.

My goal is to make marketing invisible for you. You focus on your customers and delivering great work. I'll make sure the phone keeps ringing with qualified leads.

You shouldn't have to think about websites and marketing. That's my job.

I Focus on What Actually Works

Many marketing agencies will have you posting on Instagram three times a day or signup for a Chinese spyware company (Tiktok).

Why? Because it looks like something is being done. And busy keeps you paying them.

But busy doesn't mean effective. It just means less profit for you.

I focus on the 20% of activities that drive 80% of your results.

For local service businesses, that means:

Being found on Google when people search for your services
Having a website that converts visitors into phone calls
Running ads that target people ready to hire someone this week

That's it. High-leverage activities. No fluff.

We work on what makes you money, not what makes you feel busy.

I Speak English

Ever been in a meeting where someone talks about "posting on social media to optimize brand awareness across the customer journey"?

Yeah, me too. It's nonsense.

I don't hide behind big, fancy marketing words. If I can't explain what I'm doing in simple terms, I'm either doing something wrong or I'm trying to confuse you.

When we talk, you'll know exactly what I'm doing, why I'm doing it, and how it's going to help you get more customers. I aim to be buzzword free.

If you ever don't understand something I'm saying, that's on me—not you.

How This Works

Step 1: You fill out this form and tell me about your business. We get on a quick call and you tell me what you've tried, what's working, what's not. I will tell you if I can help you (or not).

Step 2: If we're a fit, I'll tell you what needs to be done and how much it will cost. You'll know exactly what we're doing and why. Clear pricing. No surprises.

Step 3: I get to work. You start getting more calls, more leads, more jobs. If we're not helping you get more leads and phone calls, we make changes or you walk away.

That's it. No complex process. No nonsense. Just results.

The Real Question

How much longer can you afford to be invisible?

Every Single Day:

Someone in your area pulls out their phone. They search for exactly what you do. They're ready to hire someone TODAY.

They call someone else.

Not because that person is better. Because that person showed up first.

Every week that goes by, that's another $1,500 in your competitor's pocket instead of yours.

Every month, you're falling further behind people who aren't better than you—they're just easier to find.

And next month, it'll happen again. And again. And again. Until you do something about it.

You can fix this. Today.

VERY BASED MARKETING

Do you want more leads and phone calls?